Just Pigs?
Fascinating article in today's Wall Street Journal: "Pigs Get the Ax In China TV Ads, In Nod to Muslims." The gist: next month, China rings in its once-every-twelve-years Year of the Pig. And the state-run national television network has banned all references to pigs, spoken and visual, from commercials, so as to avoid offending Muslims.
The ban strikes me as strange -- reminiscent of, yet exceeding, the self censorship practiced by the Western media over last year's Mohammed cartoons imbroglio. China's 20 million Muslims represent less than two percent of China's population, and, I gather, are offended by pigs. For China's non-Muslims, though, the pig has positive associations, including prosperity, good fortune, and fertility -- so positive, in fact, that the average Chinese eats 80 pounds of pork per year. Ninety-eight percent versus two percent... on strictly quantitative grounds, a ban on pig depictions in advertising in China seems a significant imposition by a minority on a majority.
But there's a qualitative element, too. Do Muslims really find pig imagery so offensive that they want it banned? In the press, I always read that Muslims consider pigs "unclean," but why would that lead to animus? I consider dogs unclean, but if you want to live with one, go for it. Getting upset about a picture of an animal seems strange to me, but then I'm not Muslim nor even religious. Are there any Muslims reading this blog? If so, I'd welcome your thoughts.
I guess you could argue there's an implicit balance going on here. Sure, it's only two percent... but if the two percent feel *very* strongly, and accession isn't that big a deal for the majority, why not accede? A question, then: if Chinese Muslims, or Muslims generally, wanted to do away with the very notion of a Year of the Pig, should the Chinese government accede to that, too?
Culture is a hard thing to quantify, but you tend to know it when you see it. In China, the pig is big. In Japan, you take your shoes off before entering someone's house. In America, English is the lingua franca. Demanding that the majority culture change to accommodate a small minority's tastes or even beliefs seems boorish at best... the same kind of boorish behavior for which "ugly Americans" are lambasted when they engage in it overseas.
I wonder what's next, and where?
The ban strikes me as strange -- reminiscent of, yet exceeding, the self censorship practiced by the Western media over last year's Mohammed cartoons imbroglio. China's 20 million Muslims represent less than two percent of China's population, and, I gather, are offended by pigs. For China's non-Muslims, though, the pig has positive associations, including prosperity, good fortune, and fertility -- so positive, in fact, that the average Chinese eats 80 pounds of pork per year. Ninety-eight percent versus two percent... on strictly quantitative grounds, a ban on pig depictions in advertising in China seems a significant imposition by a minority on a majority.
But there's a qualitative element, too. Do Muslims really find pig imagery so offensive that they want it banned? In the press, I always read that Muslims consider pigs "unclean," but why would that lead to animus? I consider dogs unclean, but if you want to live with one, go for it. Getting upset about a picture of an animal seems strange to me, but then I'm not Muslim nor even religious. Are there any Muslims reading this blog? If so, I'd welcome your thoughts.
I guess you could argue there's an implicit balance going on here. Sure, it's only two percent... but if the two percent feel *very* strongly, and accession isn't that big a deal for the majority, why not accede? A question, then: if Chinese Muslims, or Muslims generally, wanted to do away with the very notion of a Year of the Pig, should the Chinese government accede to that, too?
Culture is a hard thing to quantify, but you tend to know it when you see it. In China, the pig is big. In Japan, you take your shoes off before entering someone's house. In America, English is the lingua franca. Demanding that the majority culture change to accommodate a small minority's tastes or even beliefs seems boorish at best... the same kind of boorish behavior for which "ugly Americans" are lambasted when they engage in it overseas.
I wonder what's next, and where?


















