Barry Eisler

Monday, May 16, 2011

The Ass Is A Poor Receptacle For The Head

Hi all, my new political essay, The Ass Is A Poor Receptacle For The Head: Why Democrats Suck At Communication, And How They Could Improve, is available now. If you read this blog (and I think that might be a fair assumption since you're reading this right now), you know I'm interested in language as it influences politics, and in politics as an exercise in branding and marketing. The Ass Is A Poor Receptacle is both primer and manifesto on these topics, and includes references from Shakespeare to Schwarzenegger and from Orwell to Animal House to illustrate its many points. Here's a bit more:

Regardless of what you think of their policies, the sad truth is that Democrats suck at selling their ideas to the public. In this hilarious and hard-hitting essay, best-selling novelist and political blogger Barry Eisler draws on his expertise in narrative, his CIA training in persuasion, his time as an international intellectual property lawyer, and his background in technology marketing to offer Democrats some sound advice on how to improve their communications strategy. Borrowing principles from judo and boxing; using examples from advertising, movies, plays, speeches, and debates; and offering case studies of actual policy rollout successes and disasters, Eisler encourages Democrats to force Republicans to fight on Democratic terms, to use Republicans' own moves against them, and to not just slip a punch, but to hammer their opponents into a rhetorical corner and knock them the hell out.

The Ass Is A Poor Receptacle is about 10,000 words, or about 50 pages in paper. You can download it to your Amazon Kindle, your B&N Nook, or via Smashwords directly to your computer as a PDF. There's also a program called Kindle for Mac, available from Amazon and Apple's App Store, that will allow you to download it from the Kindle store and read it on your Mac computer, iPad, or iPhone.

Thanks for reading, and please help spread the word to Democrats who might want to get their heads out, if only someone would show them how.

Labels: , , , , , , ,

Bookmark and Share


Blogger Eddie Blue-Eyes said...

I look forward to reading this, as I'm interested in your take. How does your thinking veer from (or is influenced by) the work of cognitive linguists such as George Lafoff?

Monday, May 16, 2011 7:01:00 PM  
Blogger davidc said...

Maybe it's because their ideas just suck !

Tuesday, May 17, 2011 7:54:00 AM  
Blogger Barry said...

Thanks, Eddie. I've never heard of Lafoff and don't know of any other cognitive linguists, so I'm not sure how my thinking tracks with theirs.

David, if you're serious about developing that argument, you should read at least the first page of the preface of the book, where I address it.

Tuesday, May 17, 2011 9:10:00 AM  
Blogger Carol Davis Luce said...

Barry, after reading the Preface and the first chapter of your piece, I had to chime in. I've always wondered why Democrates suck in any head-to-head conflict with Republicans. With so much ammunition at hand, why don't they come out blasting away and ask questions later? I don't want give anything away in your essay, except to say you've nailed it. I just have a hard time understanding how an entire party can fall prey to those snake oil/used car salesman tactics and not learn how to turn those tactics around to benefit themselves. Big Sigh.

Thanks for an enlightening and insightful piece. Now back to it.

Tuesday, May 17, 2011 10:31:00 AM  
Blogger Barry said...

Thanks, Carol, and don't be shy about leaving a review... :)

Wednesday, May 18, 2011 7:39:00 AM  
Blogger Carol Davis Luce said...

Barry, I posted a review, and happy to do so. (A Note: The essay is not easy to find in the Kindlebooks category. I had to type in the entire title to find the product page for it.)

Monday, May 23, 2011 9:31:00 AM  
OpenID piperbayard said...

Hi Barry. I stumbled across you as a friend of multiple friends on FB. I LOVE the title of this book. I'm usually not a sucker for titles, but this one made me laugh. As a hard core moderate, I think politicians on both sides of the aisle could stand to learn some new communications strategies. Thanks for the smile this morning. I'll be checking out your work. All the best.

Saturday, May 28, 2011 7:44:00 AM  

Post a Comment

Links to this post:

Create a Link

<< Home