I find myself oddly encouraged that literary agent Andrew Wylie,
at his International Festival of Authors keynote, actually compared
Amazon to the jihadist group ISIS. The vapidity and intellectual bankruptcy
of anti-Amazon reactionaries like Wylie needed no further proof, but still, the
reactionaries have a lot of money and media behind them, with full-page ads in the
New York Times
and Publishers
Weekly; suck-up stenographers
like David
Streitfeld; and keynotes
at all the major publishing conventions all amplifying their message. So in some ways it’s a good thing their rhetoric has become this nuts. After all, even people not
particularly paying attention are likely to roll their eyes when ostensibly respected
pillars of the Rich Literary Culture establishment start comparing a retailer best
known for its low prices and dedication to customer service to a group best known
for kidnapping journalists and murdering them by hacking off their heads on camera.
In fairness to Wylie, he was only being astute in recognizing
that, to bring further attention to himself, he had no choice but to crank the crazy all
the way to eleven. After all, he was up against legendary sci-fi novelist
Ursula K. Le Guin, who claims
Amazon is trying to “disappear” authors and “dictate what authors can write;” megabestseller
James
Patterson, who claims
that Amazon is making a “perilous future of books in this country,” is putting “the
future of our literature in danger” and that the future “has to be changed, by law
if necessary, immediately if not sooner,” and is “attacking
writers” and trying to “ruin their families” and is fomenting a “religious
war;” Authors United founder Doug Preston, who calls an Amazon offer to join
Hachette in compensating authors “blood
money” but assures you he
is “not taking sides;” Authors
Guild (really Publishers
Guild) president Roxana Robinson, who claims Amazon is like “Tony
Soprano” and “thuggish;” Authors Guild pitchman Richard Russo, who calls Amazon
a “half
man, half dog” that delights in “scorched-earth
capitalism” and “burying
your competitors and then burying the shovel;” and former Authors Guild president
Scott Turow, who calls Amazon “nightmarish”
and “the
Darth Vader of the literary world.” Plus a whole host of similar such fear words,
all intended to occlude clear thought and whip up panic, all (naturally) brought
to you by the most august members of the Rich Literary Culture establishment—the
same people, doubtless, who would argue that books are so important because they
encourage people to really think, to ponder
and excogitate and consider issues, not
just emotionally and reflexively react to them.
Actually, Wylie isn’t just competing for attention against the
kind of mad rhetoric quoted in the paragraph above; he’s also competing against
his own public nuttiness. As I said
in a previous post:
When Streitfeld quotes establishment literary agent Andrew Wylie saying, “If Amazon is not stopped, we are facing the end of literary culture in America,” what mysterious force prevents Streitfeld from inquiring, “What the hell does that even mean? What, specifically, do you think needs to be ‘stopped,’ and how do you propose stopping it? How do you define ‘literary culture’? How, precisely, will literary culture—whatever the hell that means—be ended by Amazon?”
Anyway. Whenever I hear novelists like the ones above bleating
about how critical books are to our Rich Literary Culture (often they forget themselves
and credit not writers for producing books, but rather
publishers), I remember that lovely
scene in Shakespeare in Love, when
Ralph, who plays the nurse in Romeo and Juliet,
is asked, “What’s the play about then?” and answers, “Well, there’s this nurse…”
Or to put it another way, whenever I come across writers like the ones above bloviating
about books being the very foundation of Rich Literary Culture and Civilization Itself,
I imagine a pot farmer going on about how without farmers, we’d have no food. Well,
right, maybe not, but… you’re not that kind of farmer, amigo. And not that we don’t
all appreciate a good buzz, but maybe the “Without farmers, we’d all starve!” lobbying
should be left to the farmers who, you know, grow actual food?
But I digress. Really, I just want to ask Wylie and company
this:
What’s preventing all of you from articulating a
straight-up, coherent, defensible, reality-based argument about Amazon? What’s
with all the vague and amorphous fear words?
Don’t you decry fear-mongering when you encounter it in politicians? Then why
are you using the same tactics yourselves? You admire careful thought, yes? Then why is almost everything you say calculated to occlude thought rather
than encourage it?
My advice to these people? Try to find your inner logic,
your inner reason. Because now that one of you has actually gone and compared
Amazon to ISIS, the only other way to continue to bring attention to yourselves
is logic, evidence, and reason, on the one hand… or comparisons
to Ebola, Global Warming, and the Third Reich itself, on the other. And
even setting aside the far more important question of what’s good for the
public, what about your own reputations? Even with as much intellectual dignity as
you’ve surrendered with your hysteria so far, do you really
want to cash in whatever shreds of it might remain to you? Books will be written about the revolution in publishing. Is your behavior to date really what you want to be remembered for?
I propose 'Ebolazon' as the term for the inevitable endpoint of Amazon fear mongering. The crazy can't get any worse than that.
ReplyDeleteThanks for the clarity and humor! I swear this anti-Amazon campaign is having a Fox-Newsification effect on the brains of otherwise intelligent friends of mine who are all up in arms against Amazon, well, you know, because.
ReplyDeleteLet's see. They don't want a free market, because everything's better when big publishing can protect me from my own taste. Have I got that right? It's the literature version of the "nanny state."
ReplyDeleteAnd how many authors has big publishing made rich or even comfortable compared with Amazon. This really is getting quite ridiculous.
Barry, as usual you've hit the proverbial nail on the head. When I read the excerpts of his keynote address, I saw the legs holding up legacy publishing's rhetoric platform bend at "this shit is really broken" angles. There's no where to go from this point except for full on crazy (not that most of them haven't already arrived) or stepping onto a logical, reasonable platform. Either choice will seriously undermine what little credibility remains...at this point, they would all be better off saying nothing and hoping for some SEO obscurity.
ReplyDeleteMaybe Wylie's a little worried about his own skin in it all, I don't know. I also read Amazon and a few publishers had work some deals out and were playing well together. Either way I think the bottom head on Amazon's give a shit totem is probably the head of an agent.
ReplyDeleteAs a writer myself I find the current publishing world and the many branches and the many cackling birds in those branches increasingly irritating and ignorant. I welcome a change of the guard.
But Amazon compared to ISIS? That's just fucking stupid. I think I've queried that guy too, which makes me feel kinda stupid.
The only thing they'll be remembered for is this: "Wow, that's how things used to work in publishing? Only agents chose the books, sold the books, and controlled what everyone read through a ridiculous query process that never worked for anyone but the agents?"
ReplyDeleteThat really was the first big fail in publishing, which dates back decades now. When it became impossible for writers to contact a publisher or editor without an agent the tables turned against writers for what can only be described as an era of literary frustration. Ironically, that era, with that control over publishing, could also be compared to ISIS :)